{"product_id":"everyday-briefs","title":"Everyday Briefs","description":"\u003ch1\u003e\u003cspan\u003eEveryday Briefs\u003c\/span\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eMerino Wool Full Coverage Underwear with Built-In Pocket Gusset\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003e20% off first few for testing\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cspan\u003eEveryday comfort. A little extra protection. Ready for whatever your body throws at it.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eWe all pee. Some of us bleed. And sometimes our bodies surprise us.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMeet your new favorite everyday underwear.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOur Bumby Wool Everyday Briefs combine the incredible comfort of merino wool with a clever, double-layer pocket gusset that gives you options.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWear them as they are for everyday comfort and a light extra layer, or tuck in your preferred absorbent pad when you need additional protection.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePeriods? Light bladder leaks? Everyday discharge? Postpartum changes? Your underwear shouldn't care why you need a little backup.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eOne pair of underwear. Your body. Your rules.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eWhy you'll love them\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eFull coverage comfort:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A classic, supportive brief silhouette with comfortable coverage across the front and back.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eBuilt-in double-layer gusset:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Designed to provide an additional layer for everyday moisture management.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eStuffable pocket:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Add your preferred removable absorbent insert for extra protection when you need it.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eSoft against your skin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A wonderfully soft wool-blend inner layer designed for intimate comfort.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eLightly lanolized wool panel:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Our felted merino wool center panel adds a natural moisture-resistant layer.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eReusable and washable:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Made for repeated wear rather than disposable convenience.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eMade in Canada:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Thoughtfully developed using our experience working with wool for over 20 years.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cspan\u003eLet's talk about the wool\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eWe use two different wool blends because each has a different job.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eInner gusset: 90% Wool \/ 10% Nylon\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe layer closest to your body is an incredibly soft superwash wool blend, selected for comfort and durability.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe 10% nylon adds strength to help the fabric withstand repeated wear, washing, and the demands of everyday intimate use.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSoft, comfortable, and designed to feel wonderful against your skin.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eProtective center panel: 95% Merino Wool \/ 5% Lycra\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOur lightly lanolized, felted merino wool jersey forms the protective center panel.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe wool provides natural moisture-management properties, while the Lycra adds stretch, recovery, and durability.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eLight lanolization helps the wool resist moisture, adding another layer of protection between you and your clothing.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eThe result?\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Two complementary wool fabrics working together for comfort, flexibility, and reusable protection.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eA pocket with possibilities\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eThe double-layer gusset is designed to work with your needs.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eWear it on its own:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Enjoy the softness of wool with an additional layer for everyday moisture management.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eAdd an insert:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Slip a compatible absorbent pad into the gusset pocket when you need extra capacity.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eChange your protection, not your underwear:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Choose the absorbency that suits your day.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cspan\u003eAbsorbent pads are sold separately. The wool gusset itself is not intended to replace a high-absorbency pad for heavier flow or bladder leakage.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eSizing\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eAvailable in \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eXS, S, M, L, XL, and 2XL\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFull brief silhouette with generous coverage and a comfortable, flexible fit.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eTesting Round: Help us make them even better\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eThese briefs are part of our initial product testing round.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWe're testing our fabric combinations, pocket construction, comfort, and real-world performance as we develop our next generation of reusable intimate apparel.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eYour feedback helps us refine the fit, materials, and functionality before our full production launch.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eStyle: Full coverage women's brief\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eSizes: XS to 2XL\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eGusset: Double-layer pocket construction\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eInner gusset and side panels: 90% superwash wool \/ 10% nylon\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eProtective center panel, waist and cuffs: 95% felted merino wool \/ 5% Lycra\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eTreatment: Lightly lanolized center panel\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eAbsorbency: Customizable with removable inserts\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003ePads: Sold separately\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eManufacturing: Made in Canada\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eCollection: Testing Round\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eBecause everybody pees. 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